Remember, way back on Wednesday, when we reported that Pajamas Media was relaunched under the name Open Source Media? Well, the new name just wasn’t working out, so yesterday, it was renamed back to Pajamas Media. Charles and Roger explain why.

So how did this happen in the first place? Back at the beginning, certain, shall we say, paternalistically minded parties (i.e., the guys in suits) decided that we should act like grownups, and being as yet somewhat immature — at least as businesspeople — we did as we were told. Which is how, one day, we ended up sitting around a conference table listening to representatives from a “branding” company. What followed is still a bit of a nightmarish blur, but it involved a PowerPoint presentation on the history of names, and such probing questions as, “If you were an animal, what animal would you be?” (Which is how we almost ended up as Jellyfish Media.)

I don’t think they had another champagne party with Judith Miller at the Rainbow Room to celebrate this rechristening, but I shall open a Miller High Life (”The champagne of beers”) today in their honor.